Ten different tourist packages to discover the beauty of a vast territory, which cannot be enclosed within precise territorial borders, through Liguria and Piedmont: this is the ViA(E) project, a liquid marketing model born from the initiative of Alexala – Atl of Alessandria & Monferrato and Sistema Monferrato.
The itineraries include common points of attraction in the various areas involved, to structure a varied offer suitable for different types of public, following the most sought-after trends of the moment, from bio to Unesco and from outdoor to food and wine niches.
1) Discovering Unesco Heritage, between Monferrato and Liguria
The underground cathedrals of Canelli, the wine-growing landscapes of Monferrato, the Beigua Unesco Geopark and the historic centre of Genoa: a journey to discover the treasures that Unesco has included among the assets to be protected.
2) Castles, villages, hills, sea views: what else?
From the Razzano Castle to the Sacro Monte di Crea, a UNESCO World Heritage Site of great spirituality, and the Ligurian coast.
3) Romanesque between Piedmont and Liguria
A visit to some Romanesque jewels, such as the Abbey of Santa Giustina in Sezzadio, the Romanesque parish church of San Lorenzo in Montiglio Monferrato and the Badia in Liguria.
4) Piedmont and Liguria… by unusual means!
Admire the Monferrato hills from above, with a private flight aboard a Piper plane. Tour the vineyards on a quad bike, discover the centre of Genoa on a segway and the Gulf of Tigullio on a scooter.
5) Tours of food and wine excellence
Hazelnuts, olives, chocolate, cured meats from Piedmont: a tour for true gourmets to discover the best local products.
6) Liguria Outdoor
Kayaking, trekking and boating: Liguria at its most natural.
7) Little travellers between Piedmont and Liguria
A tour for families and children, departing from the Aquarium of Genoa, a trip on the historical train Genoa-Casella, and a visit to the Paleontological Museum of Asti.
8) Pesto & Truffles
A food and wine tour of Genoa’s shops, pesto producers and the delights of Piedmont: truffles and wines.
9) Gold: from Genoa’s golden century to the search for Klondike-style nuggets
Gold is the leitmotif of this tour, which starts from Genoa’s golden age, the 16th century, and arrives in Ovada, for a visit to the gold museum and gold panning in the river.
10) Bio Experience between Piedmont and Liguria
Discovering the Langa Astigiana and the Albenga area through two agritourisms that have made organic production their distinctive trademark.
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