Working from a more relaxing location and surrounded by beauty makes you more productive. The inspired serenity of the Trentino area, smart working and long stays are among the contents of the agreement between Trentino Marketing and Airbnb. They have started a collaboration aimed at promoting the destination through the enhancement of accommodations and experiences.
According to an Airbnb survey, 1 in 2 people missed traveling more than anything (47%), more than not being able to go to a restaurant (26%) or not being able to go to the movies (16%). In addition to the traditional desire for the sea, the desire of 1 in 4 people to spend time in isolated places (mountains or countryside), in contact with nature, stands out. Moreover, 1 out of 2 (49%) is considering combining vacation and remote work.
“According to an Airbnb survey, in addition to the traditional desire for the sea, the desire of 1 in 4 people to spend time in isolated places (mountains or countryside) stands out. 1 in 2 (49%), moreover, are considering combining vacation and work remotely”.
“Some trends that already emerged during last summer, including a greater demand for apartments and adequately equipped facilities in which to combine smart working and vacation periods, are now destined to strengthen, also thanks to this partnership,” said Maurizio Rossini, Director of Trentino Marketing.
“Trentino is one of the most popular destinations in rural areas, with average earnings of hosts among the highest in Italy. For the many owners of second homes in the area, this is an opportunity to make a profit from an underutilized asset, in a difficult year,” added Giacomo Trovato, Country Manager of Airbnb Italy.
Among the activities foreseen by the agreement there will be an online and offline communication campaign, direct email marketing initiatives, the sharing of content through social channels, the choice of some influencers and the launch of a prize competition by Airbnb. The goal is to give travelers the opportunity to spend a period of smart working in some cabin in the area.
