Tourism consortia and Atl allied with over 50 travel agencies and tour operators in Piedmont, this is the strength of the agreement just signed by the Consortium Sistema Monferrato, the Consortium Incoming Experience, Alexala and the travel agencies of Adiva coordination.
“By the end of March, 10 new tourist products will be marketed, created by StileDivino Italy for Piedmont and by Dafne for Liguria. Each tourist package combines overnight stays and excursions between the two regions, as well as outdoor activities and experiential workshops to welcome the local tourism that will represent more than two thirds of the total this year,” explains Andrea Cerrato, president of Sistema Monferrato and of the Federazione dei consorzi turistici del Piemonte (Federation of tourist consortia in Piedmont).
“This and future collaborations and commercial agreements, including national ones, will allow us to market an integrated product between mountains, cities, hills and sea, capable of satisfying the needs of increasingly attentive tourists,” adds Ezio Fracei, president of the Consorzio Incoming Experience (Turin and Mountains).
A project that starts from afar, a first programme agreement signed in 2019 between Alexala – Atl di Alessandria e del Monferrato, Sistema Monferrato, Gal Risorsa Lomellina and the Ecomuseo della Lomellina which then saw the adhesion of the Associazione Albergatori della Provincia di Savona, the Città di Alassio e Toirano and finally CulTurMedia Legacoop Liguria.
The strategy will allow travellers to discover unusual destinations in the two regions in total compliance with safety and distance parameters.
The proposed trips and tours follow the most popular trends of the moment, from organic to Unesco and from outdoor to food.