“Hi, I’m Pau from Negrita, the one who sings…” so begins, with a touch of irony, the audio spot inviting people to discover the lands of Arezzo, which will be programmed from 6 to 20 October on Spotify, the world’s most famous streaming music service.
From 6 to 20 October, a new audio commercial will run on the well-known digital music platform for 300,000 times.
A few seconds that focus on the naked voice of Pau (Paolo Bruni), in which the frontman of the Aretine band offers himself as a witness to the endless beauty of his land. A simple and authentic invitation that never fails to arouse curiosity.
Conceived by the Arezzo Intour Foundation, this new tourism promotion campaign involves 300,000 audio spots during the two weeks of programming, which will be directed at an audience selected by age and interest.
In addition to Spotify, the spot will be broadcast on Amazon Music and Apple Music, on-demand services that are part of the same network.
“It was important for the voice of this commercial to be recognisable and, above all, true – commented the President of the Arezzo Intour Foundation, Simone Chierici – to say that a place is beautiful, you have to have lived there, you have to know it and love it. Paolo, in our opinion, was the perfect person to do this. And so he was. In these few seconds he manages to convey warmth and love for his land. He makes you want to discover it. We can only be grateful to him for accepting our invitation with generosity and enthusiasm. It is a beautiful gift he has given to his land.
The tourist promotion campaign on Spotify is part of an ongoing communication project that aims to promote the Arezzo tourist destination on different media and tools in order to reach different audiences.
This work complements and completes the work of Discover Arezzo, the portal for tourists, designed and created by the Fondazione Arezzo Intour, which, using innovative digital tools, invites visitors to discover a timeless land where everyone can plan, programme and make a customised trip.