More than a century of history, retraced in over 100,000 slides, posters and digitized photos. To discover how the way of traveling in Italy changed in the last century, it’s enough to surf through the Historical Archives of Italian Tourism, now open to the public by ENIT Italian National Tourist Board.
At the link https://www.mostrevirtuali.enit.it/archivio_prova/ there are already a choice of all the works that ENIT commissioned and produced between the 1920s and the 1970s in line with its mission: the promotion of Italy abroad. “Useful means of effective general propaganda are the artistic posters that constitute a marvelous series of visions of the most picturesque places in the country. They illustrate by the work of praised artists, all of Italy, from north to south, in its natural poetry and in the splendor of its arts” reads in fact a report of 1920 on the activities of the National Agency of Tourism.
Online there are already a choice of all the works that ENIT commissioned and produced between the 1920s and the 1970s in line with its mission: the promotion of Italy abroad
So far, the work of systematization has allowed to digitize 20 thousand records including posters, photos, slides, negatives, slides and publishing, which will become a total of 160 thousand by the end of 2023. These include historical posters and photos of film documentaries commissioned by Enit to director Luciano Emmer. Or the advertising campaigns signed by the best designers of the ’30s, ’40s and ’50s.
The Enit historical archives were set up in 1919, the year in which Enit was founded, with the task of making Italy known abroad as a tourist destination of excellence.