National and international repositioning thanks to collaboration agreements signed with the online platform and the German group
The restart, for Land of Fashion, also passes through important partnerships signed with two big players in the tourism sector: Musement, an Italian start-up that allows you to customize your trips including activities such as shopping, guided tours, exclusive experiences, and Tui, German giant travel and tourism.
“The future also revolves around shopping tourism – says Federico Fava, chief operation officer of Hubsolute, the agency that manages sales, marketing and PR activities for Land of Fashion -. That’s why we have focused our efforts, past and recent, in making agreements with realities such as Musement and Tui, to ensure the presence of Land of Fashion in travel packages dedicated not only to shopping, but to all those excellences that the villages contain within them: complementary services, events, discovery of the territory”.
The watchword of these partnerships is “tailor-made service“, a must-have for travelers, who are increasingly looking for tailor-made trips rich in suggestions, with a focus on shopping.
On the Musement and Tui websites, travellers can choose between Mantova, Franciacorta, Palmanova, Valdichiana or Puglia Village and purchase a voucher that includes a gift card entitling them to exclusive discounts in the stores and a breakfast or an aperitif for two in the selected village.
In case of cancellation, up to one day before the date of arrival, both platforms guarantee a full refund of the cost incurred.
Land of Fashion, with its five villages set in some of the most beautiful areas of Italy, is living a moment of great ferment and renewal of the centers themselves and the latest openings of important brands are the concrete proof.
The villages are enriched with new prestigious stores that expand an already vast and structured commercial offer in hospitable and airy places, ideal for shopping in complete safety. Franciacorta, Valdichiana, Mantova, Palmanova and Puglia Village: 150 thousand square meters of retail space make Land of Fashion the largest Italian village group.
