Open spaces, a sustainable and safe destination, a mix of culture, nature and food and wine, with the possibility of discovering a territory through various activities and authentic experiences suitable for slow tourism. Undiscovered treasure, a treasure to be discovered: this is how Oliver Graue, editor-in-chief of the German magazine BizTravel and exceptional testimonial defined Friuli Venezia Giulia. He was a guest at the press conference organised by PromoTurismoFVG at Itb Now, the digital edition of the Berlin International Tourism Fair (Itb), this year held from 9 to 12 March in virtual format.
“Friuli Venezia Giulia, the emerging destination in the North of Italy – The new luxury of wide open green spaces and travel “bubble” between the Dolomites, the Collio vineyards and the Adriatic Sea” was the title of the event, the first part of which featured a presentation of the region through its specialities, with an overview of its natural beauty, the experiences possible along the 130 kilometres of coastline and the Alps and Dolomites, through the cities, the Unesco heritages, the great variety and richness of the wine and food tradition and some of the main projects that sum up and express the cross-border soul of Friuli Venezia Giulia, such as the “Alpe Adria Trail” and the Alpe Adria cycle route, but also the “Made” project and the “Walk of Peace“, which last October, together with Slovenia, won the title of best Interreg project.
“A different destination with a lot of potential, exactly what German tourists are looking for“. According to the journalist, who heads one of Germany’s leading tourism trade publications aimed at tour operators and travel agencies, the region has great opportunities, not least because of the difference in landscapes, panoramas and experiences it offers, and it is a safe destination, with a population of 1.2 million inhabitants covering some 8,000 square kilometres of territory.
Easy to reach, even by car, for German-speaking tourists, the region is one of the lesser-known but more authentic destinations, characterised mainly by small realities capable of appreciating the traditions and customs of a place.
A part of Italy, again quoting Graue’s words, “different from the other regions, which within itself manages to bring together different influences that can be appreciated not only in a past that lives on in history and architecture, but also in the strong identity, in the languages and dialects that make this little jewel in the north-east even more unique and fascinating”.