Two weekends – from 4 to 7 and 12 to 14 November – to exchange best practices, ideas, projects and marketing strategies under the common denominator of horses.
Final Furlong, a business network that brings together distinct corporate identities and missions but united in a common vision of horses at the centre of economic recovery and development, will be present at the 123rd edition of Fieracavalli Verona with a dense and pragmatic schedule of conference appointments.
In Hall 4, the focus will be on Pnrr and financing, ecological transition and European planning, advanced professional training, rurality and entrepreneurship, breeding and biodiversity, tourism and culture, communication and integrated marketing. Without ever forgetting the origin and amalgam of it all, namely that passion for horses, the respect we owe them, and the practices for constantly improving their wellbeing in their relationship with man, which for centuries have been a powerful transversal and transgenerational glue.
It is no coincidence that future managers are dedicated to important professionalising and inspirational moments, the aim of which is to lead young people to see horses not only as a leisure or sporting activity but also as the pillar of a new green, inclusive, accessible and circular economy for the territories.
The event in Verona, which brings together on stage experts in horse riding, tourism, Italian and foreign lecturers and entrepreneurs, as well as institutions, with the presence of municipalities and regions, is the natural continuation of the Horse Green Experience conference – one of Final Furlong’s active projects – held in June at the Roman hippodrome of Capannelle.
A permanent director’s cabin
One of the flagships of the programme, which marks its operational orientation, is a round table behind closed doors on equestrian tourism on Friday 5 November at 3.30 p.m., attended by the lead regions of an ambitious project. The objective is, in fact, to create a moment of confrontation between territorial institutions around the proposal by Fieracavalli and Final Furlong to set up a permanent “director’s cabin” for the sector.
Operational coordination between the Regions, in constant dialogue with entrepreneurs in the sector, capable of both bringing to light and representing needs and proposals in the appointed seats, with particular reference to regulatory and tax issues, and pooling knowledge and initiatives at local level, with the aim of defining policies capable of effectively developing the national equestrian tourism system, the quality of its offer and promotion of the areas that this offer generates.
In an increasingly globalised and interpenetrated world of horses, where promotion and growth have not always been adequately promoted, the pandemic offers an opportunity to stimulate and support – also economically – a new capacity to generate innovative solutions and business models capable of operating on both domestic and foreign markets.
All this, and much more, will be the theme of this “recovery” edition of the Veronese event that is just around the corner.