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  1. Trends: in addition to wine, art and music in the cellar
  2. B&B Hotels opens the Pomezia Roma
  3. Lombardy, fat biking in the snow
  4. At the Destination Design Conference “here is tomorrow”
  5. Equestrian tourism, development between the Pnrr and a permanent steering committee
  6. From Pellizza to Carrà
  7. Alessandria celebrates 20th-century art
  8. Discovering Trieste with its Great Exhibitions
  9. Silena, alp-detox between good reading and relaxing vapours
  10. Those times on the Amalfi Coast with Lina, honorary citizen of Minori
  11. Lo sguardo dell’Ingegnere at the Rocca di Lonato del Garda
  12. In the name of taste and art with Borgo Scopeto and Caparzo
  13. DEDE.CO 2021, in Jesolo to discuss destination management
  14. Borgobrufa, wellness ritual for two
  15. Torre del Nera Albergo Diffuso & Spa, the green heart of Umbria
  16. Chiodi Latini’s Vegetable Sundays at the Mercato Centrale Torino
  17. Trends: Christmas and New Year’s Eve in a villa
  18. Travel Hashtag, Milan at the heart of business
  19. Stardust market in Lana
  20. Alta Badia, skiing and starred chefs
  21. Nitto Atp Finals e Torino, so much of everything
  22. Full of adrenaline and wild. It is La Thuile
  23. Arezzo Christmas Town
  24. NH Collection Venezia Murano Villa opens in a former glass factory
  25. Christmas shopping
  26. Verona, Fieracavalli gallops towards the 123rd edition
  27. Final Furlong, the horse as a territorial marketing lever
  28. South Tyrol, here come the Christmas markets
  29. Early booking 2022, Italy on the podium
  30. Autumn illuminates the cities of art
  31. The Gallo Rosso slow winter
  32. A map to discover the treasure of Ferrara
  33. Slow autumn in the Po Delta
  34. La Thuile, a design bivouac on the Ruitor glacier
  35. “Sibillini in rosa” between pink arcane apples and La Cheffa
  36. Women dominate the travel scene
  37. The Grand Hotel et de Milan joins the Autentico collection
  38. Relax in Salento: from an ancient noble estate to Relais Filippo de Raho
  39. Ivrea and Canavese, itineraries and holidays in one click
  40. Cortina: the iconic Hotel Cristallo received the Green Key eco-label
  41. Sicilia, all emotions of an island through See Sicily
  42. Val Gardena, the best ski area for winter 2021/22
  43. The Wish Luggage. Travelling between snow and art cities
  44. Bonelli Story. 80 years in comics
  45. Pau, the frontman of Negrita testimonial for Arezzo on Spotify
  46. Romantic getaway at Borgobrufa Resort
  47. Magical autumn in Umbria
  48. Google focuses on tourism and sustainability
  49. Golfing in Lana
  50. From the room to the slopes at the Excelsior Dolomites Life Resort
  51. The Travel Expert and Frigerio together to intercept travel demand
  52. Italy, the new motorhome paradise
  53. Discover Italy, the foreigners’ dream
  54. The pearl of Gargano steals the heart. Boom for the “Vieste in Love” festival
  55. Klausen, a village of autumn flavours and pleasures
  56. Asti and the Monferrato hills, wine capital for four weekends
  57. Autumn festivals, it’s nine times Valtellina
  58. From the scents of Magna Pars hotel to the fantasy of Disney
  59. I tuoi Cammini runs through green Umbria
  60. Syracuse & Alessandria, Italy in comics
  61. Acqui Terme, a new video to discover the town
  62. Hikers in autumn at the Adler Resort in Ortisei
  63. Same beach, same sea: from holiday to remote working
  64. They all love Italy
  65. An app to discover the beauties of Arzachena
  66. Autumn in Puglia is magical on a motorbike
  67. You and him: 5 unique experiences with your dog
  68. Evolution Travel, in Salento with the coach
  69. Hot August on the Romagna Riviera
  70. ViA(E): ten travel itineraries through Liguria and Piedmont
  71. Gastronomic delicacies as a souvenir
  72. Proximity tourism in Lombardy is European
  73. Cycling in the Dolomites on the Hero Trails
  74. Italy’s beauty in a videogame
  75. With Are your holiday is personalised and safe
  76. Cervia, the landscape as a tourism strategy
  77. Cous Cous Fest, here are the Italian chefs
  78. Musement: top 20 touristic attractions in Italy
  79. The dream trip? Buy now, pay later
  80. All year round holidays in Ivrea and the Canavese territory
  81. Top wild swimming holes and water slides in Italy
  82. Brumotti’s Giro d’Italia through the vineyards
  83. The Made in Italy conquers Los Angeles
  84. Discover Italy by the network of Borghi Autentici
  85. Costa Firenze: the Renaissance of the sea starts from Savona
  86. Taormina, hospitality focuses on sustainability
  87. Admire the most beautiful skies in Italy at the Podere La Doccia
  88. Montepulciano, the travelling companion in a goblet
  89. A nature bath for all ages in the Aosta Valley
  90. Fico, a new concept for Italy’s food excellence park
  91. Take me to Sicily for our “yes day”
  92. Albergabici, tailor-made hospitality for cyclists
  93. Where is the most beautiful sea in Italy
  94. Grado collects blue, green and yellow flags
  95. Val di Fassa, walking with the alpacas
  96. Tourism in Italy: luxury will travel by rail
  97. Rome, the Imperial Age comes back to life at the Forum of Augustus
  98. Exploring Italy through waves: Visit Italy Web Radio is on air
  99. Garibaldi Hotels opens the Santina Resort 4* in Sardinia
  100. Guido Crepax. The thousand faces of Valentina
  101. The Freccia Oro from the Nicolis to the Verona Motor Bike Expo
  102. Extraordinary_Umbria, Italy’s green heart is 4.0
  103. All you can imagine … is Veneto
  104. B&B Hotel Bolzano, urban mining in South Tyrol
  105. The restaurant Cavallino renews itself in the legend of Maranello
  106. The Oltrepò Pavese is coloured in lilac
  107. A journey through ancient Rome
  108. Sicilian charme revealed in the Egadi Islands
  109. Linate, new look for Milan’s gate
  110. Friuli Venezia Giulia, with La Nuova Cucina, food and wine once again in the spotlight
  111. Elba island fully mapped in an app
  112. Romagna, from sunset… to sunset
  113. No Border Land. All about South Tyrol with Chef Niederkofler
  114. Le Vie di Dante, a treasure between Emilia Romagna and Tuscany
  115. Take the wheel! Slow Drive scavenger hunt gets underway in Tuscany
  116. Summer 2021, Italy: villas to rent is the New Black
  117. Maldives in Italy: new opening for Favignana Premium Resort & Villas
  118. At the Monza and Imola circuits Formula 1 is a tourist driver
  119. Online the “Treasures” of Italian Tourism: Enit opens its digital archive
  120. NH Hotel Group: new openings in Florence, Milan and Venice
  121. Searching for Italian cetaceans with WWF Travel and Sailsquare cruises
  122. Astronomitaly, under the starry sky at Castello di Petroia
  123. Sustainability and villages according to TH Resorts and TCI
  124. Horse Green Experience, the horse is the new ambassador of recovery
  125. A MoU between Unwto and Google to lead tourism recovery
  126. Nest Italy, embracing luxury
  127. Lombardy by train: a Lonely Planet guide to slow tourism
  128. Fidenza Village: 10 itineraries to discover the hidden gems of Emilia
  129. Marotta, 200 mosaics shine on the seafront
  130. A wellness alchemist at the Preidlhof in Merano
  131. Salina, everything is ready for the guests of Punta Scario
  132. Amidst green, beaches and “tegnue” with Isamar
  133. All the colours of the Paganella Plateau
  134. Italy, a destination where dreams come true
  135. Sterzing, medieval atmosphere under the tower
  136. Castel di Lucio joins the Bella Sicilia circuit
  137. Ravenna and Trieste united by Dante Alighieri
  138. The luxury of privacy at Villas by Relais & Châteaux
  139. Lonely Planet tells Campania in a guidebook
  140. “Incontri d’alt(r)a quota” comes back in the Dolomites
  141. Ravenna pays tribute to Dante Alighieri
  142. Food Valley Bike, the cycle path opens next June
  143. Capraia, the wind swells the historical sails
  144. The eyes and mind of Dante in Ravenna
  145. Kornell Estate: a vineyard vacation in the heart of South Tyrol
  146. Turin’s Torre Littoria undergoes interior restyling
  147. Sviluppumbria and Post, synergies for the territory
  148. Trentino Marketing and Airbnb sign a partnership to promote the territory
  149. Puglia Village exceptional set for Dakota
  150. The heart of South Tyrol beats strong in Bolzano
  151. Merano: Flowers & Wine Festivals will take place at the end of May
  152. Mama Shelter: a new hotel arrives in Rome
  153. Ancient Roman Baths and Sanctuaries emerge in San Casciano dei Bagni
  154. LAQUA Resorts, chef Cannavacciuolo opens its three hotels in Italy
  155. Michelin 2-star chef Cannavacciuolo opens LAQUA Resorts
  156. We need to add the algorithm of feelings and senses
  157. Hilton Molino Stucky, the Molino Presidential Suite is born
  158. Active, slow and free. Your holidays cycling with Fiab
  159. Naples, where smart working becomes a luxury
  160. Finale Ligure, here you can breathe nature and history
  161. Rondinone: “Evolution Travel dedicates a portal to Basilicata”
  162. Val d’Ega, summer in the mountains starts in the Dolomites
  163. Eppan, fairytale hospitality between lake and castle
  164. Wisits offers travel agencies interactive online thrills
  165. Red eggs for Easter in Friuli Venezia Giulia
  166. The “Ulivo della Rinascita” in ten Umbrian villages
  167. The Tuscan Archipelago Park ready for the Walking Festival
  168. Spring in Valtellina, a multi-sensory journey through the blossoms
  169. Green Vallée d’Aoste and TrustForce for the trade market
  170. Discovering Italy’s caves with the Club Alpino Italiano
  171. Strombolicchio, the guardian of the sea
  172. Calabria, a new Voihotels resort in Tropea
  173. Forest Day, Italy at the forefront of safeguarding the heritage
  174. Volotea opens a base in Olbia and prepares for summer
  175. Video Eng
  176. Mappae, experiential routes through herbs and culture
  177. Calabria, Nicolaus Prime debuts at Capo Vaticano
  178. From forest baths to meditation: finding harmony in Valle Aurina
  179. Reforestation of Cervia’s pine forests continues
  180. New entry in Calabria: Futura Style Le Castella opens its doors to tourists
  181. Friuli Venezia Giulia, a treasure to be discovered by German tourists
  182., the portal for discovering Sardinia
  183. Epipoli Tourist Card to increase purchases and attract travellers
  184. Marche Region as seen from Z generation smartphones
  185. Regenerate body and mind in South Tyrol’s wellness hotels
  186. EasyJet increases frequencies for the Italian summer
  187. Italy’s historic workshops open their doors to innovation
  188. The Piedmont and Liguria tourist product will be offered in travel agencies
  189. Fontina, the queen of Valle d’Aosta cheeses
  190. Incoming, foreigners will return to Italy. By boat
  191. Summer 2021: from local specialities to cultural and recreational experiences
  192. Aosta Valley, the perfect destination for an escape from routine
  193. Art cinema at the Abbey of Sant’Eustachio
  194. Sustainability and transparency at the Starhotels E.c.ho restaurant in Milan
  195. Sea and relaxation for six-legged families at the Baubeach Village
  196. Myecohotels, the new luxury is an eco-holiday
  197. Bella Sicilia tourist circuit awarded with the patronage of the Region
  198. Food and wine, the tourist is increasingly eclectic
  199. Adriatic Riviera, Cervia launches its summer campaign
  200. Modello Sorrento, we need to push the brand Italy
  201. Sardinia: Arzachena schedules major international sports events
  202. Porto Tolle, from the old Enel power station to the sustainable Delta Farm village
  203. Campidoglio, the Mausoleo di Augusto reopens to the public
  204. Caravaggio on show at the Musei Reali of Turin
  205. Italy discovers green and pet-friendly hospitality
  206. Palermo and Forlì connected with Lumiwings
  207. Adrenalinic full immersion in Garfagnana
  208. Siena, a bike portal to reveal the territory
  209. Slow tourism in the heart of Salento
  210. Catania set to become hub for Italian Ego Airways
  211. Venice, Lotto’s masterpiece will remain at the Gallerie dell’Accademia
  212. Arezzo Destination Academy, the new project for tourism operators
  213. Emilia Romagna, a region to be experienced
  214. In the Region Marche on the Itinerario Romantico routes
  215. Glamping, the “horizontal” hotel is growing in Italy
  216. Mountain bike, the challenge is in the Dolomites
  217. Venus, the seduction of the goddess on show at Palazzo Te
  218. Amalfi Coast, new life for the Roman villa
  219. In Siena emotional shooting for Italy for Weddings
  220. In Venice for the “yes” day
  221. Venice, on the Cipriani shines the Five Star award
  222. Sicily, in Naxos and Francavilla the museums open after the lockdown
  223. Wine tourism and local culture, a perfect marriage
  224. Land of Fashion restarts from the partnerships with Musement and Tui
  225. Floating Life, 2021 begins with the wind in its sails
  226. Versilia, suspended between sea and Hinterland
  227. Italian Spring on the Cammino del Bardolino
  228. “Aglione”, historical testimonial in Tuscan cuisine
  229. The Peggy Guggenheim Collection can now be visited
  230. Patané (Confturismo): “Starting again from tourism”
  231. facts about italy
  232. Heaven and earth seem
  233. I should be incapable
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Through public-private partnerships in particular, the Pnrr offers the horse world an opportunity for stimulation and economic support to generate innovative solutions and business models on national and foreign markets.
At Fieracavalli, the Final Furlong business network and partner Albatros presented the Horse Green Screen platform, which allows to take a snapshot of the current status of the 16 components of the FNRP, customised on the horse and equestrian world to support the green strategies of the territory supply chain.

Equestrian tourism represents an extraordinary and unexpressed chance of development for our country and, in particular, for those inland territories that are less known for their historical and cultural excellences of great appeal but with extraordinary natural and environmental values and varieties.

Hippodromes – explained Elio Pautasso, president of Capannelle and Federippodromi – are places of excellence for developing a widespread horse culture that goes beyond horseracing. They are often historic facilities, with vast green spaces that can be used by guests, fenced and with all the necessary requirements to guarantee the welfare of horses. The Pnrr represents an unrepeatable opportunity for which we are defining a redevelopment project with the aim of expanding the offer linked to the enhancement of horses in all their expressions and of the territory capable of generating employment and resources. Particular attention is being paid to the development of experiences linked to free time, the benefits of open-air activities and equitourism”.

“At Veronafiere – said Luca Zaia, President of the Veneto Region, on the sidelines of the meeting organised by Final Furlong on the Pnrr – we represent a strategic sector from the point of view of the agricultural, breeding and genetics sectors. It is also fundamental for the promotion of the territory thanks to equitourism, even more so in Veneto, which is the largest tourist region in Italy with 72 million presences and a turnover of 18 billion euros”.

Slow tourism, an area in which saddle and carriage riding is part, is experiencing a moment of strong expansion worldwide thanks to the matured sentiment of circularity of values on the part of users and to the relapse and distribution on the territory of the economic flywheel generated.

“The need, also requested by Europe – added Maurizio Rosellini, CEO of Final Furlong – to think about the adoption of green strategies for the territory chain – agriculture, tourism, sport, environment, culture – places the representatives of the territories themselves, both private and public, in front of necessary revisions of the development models previously adopted.

At Verona 2021, under the aegis of Final Furlong and in collaboration with Fieracavalli, the first permanent control room was set up in the presence of leading regional figures from Piedmont, Sardinia, Sicily and Veneto. The objective of this working group is the organic growth of equestrian tourism in Italy on the basis of entrepreneurial criteria.

Although tourism is a matter of regional competence, its equestrian component is not specifically framed at a regulatory level.

The sector and its related areas represent a great development opportunity in Europe, on which Italy, despite its enormous potential, is practically absent. The opportunity is not seized because the structured and qualitatively competitive offer is scarce and poorly organised, also in terms of communication. There is therefore a need to focus the attention of operators on a model of entrepreneurial development capable of tackling the current obstacles in terms of regulations, taxation and the scalability of investments.

The steering committee, which is already operational, aims at coordinating the efforts expressed in the regions by the public and private sectors by creating an observatory aimed at monitoring and deepening knowledge of the phenomenon in order to define a perimeter of the characteristics of the equestrian tourism business and its professional figures. This is preparatory to the proposal of a regional regulation allowing comparability and homogenisation of the actors. The factoring in of investments, also for the indispensable communication process, will lead to public-private projects of such a size as to justify the raising of European financial resources.

Considering the many entrepreneurial activities that make up the dynamic equestrian world and the opportunity inherent in the Pnrr through its objectives, enterprises and associations linked to the horse world are now called upon to offer new experiential moments by supporting initiatives of socio-environmental value and proposing innovative solutions.

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