With a focus on the Veneto Tourism Strategic Plan, the Destination Design Conference 2021 entitled “Qui è domani” (Here is Tomorrow), two days of discussion, reflection and training for decision-makers in tourism and territorial development, focused on the future of destinations on the first day of work.
An opportunity for discussion and reflection on the tourism system, focusing on the destination as an expression of, but also a respect for the territory and its citizens with a view, which can no longer be postponed, to sustainability.
In the Teatro del Villaggio al Mare Marzotto, in Jesolo Lido, speakers took turns in debates, testimonials and case histories to shed light on the most effective destination management models at national and international level. The intense and high-quality programme was developed by the DE.DE – Destination Design business network, with the scientific validation of Ciset – International Centre for Studies on Tourism Economics, the patronage of the Veneto Region and the contribution of the Municipality of Jesolo.
“Tourism is one of the sectors that drive our economy. Certainly the pandemic has generated many problems in this sector too, but the Veneto Region has put in place several actions to help businesses and destinations deal with the impact of Covid-19. We have put in place support measures to encourage recovery and increase competitiveness, both in terms of the services to be provided to customers and the efficiency of the structures themselves,” wrote Luca Zaia, president of the Veneto Region, in a message welcoming the event. – Our Region promotes an increasingly sustainable tourism development, working on the innovation of hospitality businesses, also in the digital field. This conference is, therefore, an opportunity for discussion and reflection on the tourism system, focusing on the destination as an expression of, but also respect for, the territory and its citizens with a view, which can no longer be postponed, to sustainability“.
“For the Veneto Region – commented Federico Caner, Councillor for Tourism of the Veneto Region – the theme of organising and managing destinations is particularly significant, since eight years after the approval of the 2013 regional law on tourism, the governance system outlined by the regional legislator is being consolidated. In the coming months we will try to further consolidate this system by encouraging the evolution of the destination management organisation towards forms of organised presidium of destinations, with real legal subjectivity. The following meetings will focus on the importance of data, and here I am thinking of the experience of the federated Regional Tourism Observatory, the organisation of the tourism offer in terms of digital technology, and here for us the reference is to the regional DMS and interoperability with the National Digital Hub that is being constructed”.
“The Destination Design Conference is an excellent opportunity to bring to light issues of fundamental importance for thinking and rethinking the strategies that tourist destinations must adopt in this transitional phase and, above all, in the new normality that will follow the health emergency,” declared the Mayor of the City of Jesolo, Valerio Zoggia, and Councillor Flavia Pastò -. The City of Jesolo has already taken steps to meet the new challenges, adopting innovative tools for welcoming and promoting the area, not to mention cutting-edge approaches in relation to inclusiveness. All these actions are already bearing their first fruits, as demonstrated by the excellent summer season we have left behind us and the number of visitors we are registering in these weeks leading up to the Christmas festivities. Thanks to the professionalism of its operators in the sector, Jesolo is not afraid of comparison with any destination, but it can also make a substantial contribution to the debate on the Veneto Tourism Strategic Plan“.
The focus of the first day of DEDE.CO 2021 was an initial review of the consultation work carried out for the drafting and updating of the Veneto Tourism Strategic Plan, under the banner of four main themes: product innovation, digital innovation, hospitality and human capital, communication and promotion of the Veneto tourism offer. In order to highlight the approach to sharing tourism development strategies with all stakeholders and economic operators, the round table saw the participation of representatives from the public administration – with Elena Bisiol and Stefano Sisto representing the Veneto Region’s Tourism Department – and from the world of tourism operators – with Alessandro Martini director of the Marca Treviso Foundation, and Daniele Minotto, deputy director of the Venetian Hoteliers Association – from the world of tourism operators – with Alessandro Martini, director of the Marca Treviso Foundation, and Daniele Minotto, deputy director of the Venetian Hoteliers Association -, from trade – with Emiliano Biraku, president of Confesercenti Venezia Centro Storico – and from industry – with Italo Candoni, deputy director of Confindustria Veneto.
From Veneto, the panorama then widened to national and international level. “Models of governance, policies and applications” were discussed in depth during the afternoon session, comparing good practices of destination management in Europe and Italy. On the one hand, the Austrian district of Murtal and the city of Spielberg, in Austria. On the other, the Italian cases of Bologna Welcome, Dmo Dolomiti and Fondazione Arezzo in Tour. Finally, Fondazione Fitzcarraldo’s speech gave interesting insights into the issue of public-private cooperation, which is strategic for effective destination management.