Ivrea and the Canavese territory: from an area considered to have an industrial and agricultural vocation to an ideal tourist destination for those seeking a sustainable holiday, amidst nature and landscapes, rich in history, culture, tradition, active tourism and much more. And also close to large urban centres such as Turin and Milan.
This is the new tourist course taken by the Agenzia per lo Sviluppo del Canavese, set up in 2018 with the aim of fostering progress and the economic, social and cultural development of the Canavese territory, enhancing and strengthening its territorial and cultural identity. An objective that, in the Agency’s statute, must necessarily pass through the sense of belonging and common good of the residents, for the individual and collective well-being and for a more sustainable development.
The territory is very wide and differentiated: the 138 municipalities, territorial associations, accommodation facilities and tourist services have seen in the Agenzia per lo Sviluppo del Canavese a valuable ally
This business card is reminiscent of the vision of an enlightened industrialist who is also the most famous of the people of Ivrea, Adriano Olivetti, who was able to bring Italian design and technology to the world, shaping a new vision of the factory.
And it is thanks to Adriano Olivetti’s humanistic conception of work if Ivrea, Industrial City of the 20th century, was proclaimed a Unesco World Heritage Site in 2018: the site is represented by the buildings constructed between 1930 and 1960 intended for production, social services and residential purposes for employees of the typewriter industry.
Agliè Castle is also one of the Savoy residences that have been on the Unesco World Heritage List since 1997: seven centuries of history and a noble and ancient past testified to by the layouts of its 300 rooms and gardens. Since 2011, the prehistoric pile-dwellings of the Alpine arc, including those of Lake Viverone, between the provinces of Turin and Biella, have also been a Unesco World Heritage Site.
“Ivrea and the Canavese territory are known as areas dedicated to agriculture, viticulture and, of course, industry, often visited for work reasons or transit to reach Turin or Valle d’Aosta – comments Luisa Marchelli, president of the Agenzia per lo Sviluppo del Canavese . Last year, however, we saw a strong increase in Italian visitors who, almost surprisingly, discovered places that are close by, easy to reach, rich in attractions and natural resources and not very crowded”.
A trend that, to tell the truth, had already manifested itself before 2020, with the number of tourists tripling from 2007 to 2017, also coming from abroad, especially from Germany, France, Holland and Belgium. In 2020, also thanks to the voucher of the Piedmont Region, which helped to enhance the territory by encouraging its discovery, holiday bookings in Canavese increased.
“Ivrea and Canavese represent a new and interesting tourist destination for some large urban centres in the North, but also for those who come from far away and opt for longer and more articulated holidays,” confirms Marchelli.
“The Canavese can be an unexpected novelty compared to other similar or already well-known Italian territories. In addition to the Unesco sites, we offer stays and holidays based on sustainability and active tourism. We also have the advantage of being ‘open all year round’: in winter, you can go snowshoeing in the mountains of the Gran Paradiso National Park, try ice climbing and even skiing, while in summer you can enjoy touring, cycling, horse riding, golf, rafting and paragliding, or visit the many castles and villas with their diverse cultural offerings”.
“In addition – concludes Marchelli – the area is rich in gastronomic excellence and its particular conformation, with waterways and moraine hills, gives rise to the production of excellent wines, such as the prized red Carema or the fragrant white Erbaluce Docg”.